What is Omotenacim

Omotenacism helps you to create an organization
Which generates synergy between
your customers and management team/ your employees
When all parties practice hospitality
Through products and services.

Positive cycle generated by "Omotenashi"

In an organization instilled with an "Omotenashi" mind,
everyone can fulfill his / her potential dynamically and innovations are produced.
When your employees work happily, this leads to a customer-oriented attitude at work, which enhances values of the employees and the organization.
In the end, a world where everyone is happy is achieved.

  • Customer-Oriented Work
  • Enhanced Customer-Value
  • Improved Business Performance
  • Return to Employees
  • Happy Employees

"Omotenacism" Circular-Flow Diagram

Introduction Video

What is Omotenacism? What is "Omotenashi"?

The concept of "Omotenashi"
Which Omotenacism advocates

"Omotenacism" is a world-view which generates an added value to a society where companies share common thoughts with consumers in every aspect of business.


"Omotenashi" is generated through a common goal between a host and a guest, when a host prepares for the occasion thinking about the guest, and the guest accepts such considerations of the host in a once-in-a-lifetime encounter.

"Omotenashi" business management by Omotenacism

"Omotenashi-mind" seen in successful companies

Employees of an organization which creates care and empathy of "Omotenashi-mind"
display high engagement in goals and strive positively to achieve them.

Show "Omotenashi-mind"!

  • Set-up
  • Behavior
  • Grooming

Employees behaviours reflect their organizations' state.

"Omotenashi" Process

  1. StageFix the impression
  2. PreparationNurture people
  3. PlanningFacilitate communication with leadership
  1. Stage
  2. Preparation
  3. Planning

Japanese four-character idiom : "Treasure every encounter, for it will never recur" :
This is an expression which derives from the tea ceremony.
It means that a host and his / her guests have to meet together with best intentions at a tea ceremony, considering that this opportunity may never recur; a once-in-a-lifetime encounter.
Japanese four-character idiom : "A host and guests work together to make a tea ceremony successful" :
This is an expression which is used for the tea ceremony and the Nogaku Theatre.
When inviting guests, a host attempts various things to satisfy guests.
On the other hand, the guests behave accordingly considering the host's intention. This is how a synergetic environment is created through a mutual goal to make the meeting successful.