Omotenacism helps you to create an organization
Which generates synergy between
your customers and management team/ your employees
When all parties practice hospitality
Through products and services.
Positive cycle generated by "Omotenashi"
In an organization instilled with an "Omotenashi" mind,
everyone can fulfill his / her potential dynamically and innovations are produced.
When your employees work happily, this leads to a customer-oriented attitude at work, which enhances values of the employees and the organization.
In the end, a world where everyone is happy is achieved.
"Omotenacism" Circular-Flow Diagram
What is Omotenacism? What is "Omotenashi"?
The concept of "Omotenashi"
Which Omotenacism advocates
"Omotenacism" is a world-view which generates an added value to a society where companies share common thoughts with consumers in every aspect of business.
"Omotenashi" is generated through a common goal between a host and a guest, when a host prepares for the occasion thinking about the guest, and the guest accepts such considerations of the host in a once-in-a-lifetime encounter.
"Omotenashi" business management by Omotenacism
Characteristics seen in successful businesses
Successful businesses in any industries clearly define integral elements of "Omotenashi"
and present them to their customers in a visible way.
Furthermore, "Omotenashi" behaviours are incorporated into their code of conduct,
create innovation, and CS and ES are fulfilled.
Elements of "Omotenashi"
It is essential for establishing a brand to ensure
that thorough attention is paid to these three elements.
- StageStaging a relaxing scene
- PreparationWaiting for guests with everything prepared
- PlanningSharing rules of the occasion
Japanese four-character idiom : "Treasure every encounter, for it will never recur" :
- This is an expression which derives from the tea ceremony.
It means that a host and his / her guests have to meet together with best intentions at a tea ceremony, considering that this opportunity may never recur; a once-in-a-lifetime encounter.
Japanese four-character idiom : "A host and guests work together to make a tea ceremony successful" :
- This is an expression which is used for the tea ceremony and the Nogaku Theatre.
When inviting guests, a host attempts various things to satisfy guests.
On the other hand, the guests behave accordingly considering the host's intention. This is how a synergetic environment is created through a mutual goal to make the meeting successful.